About the project
This commercial for Lenovo Yoga was done for a pitch on Userfarm.com. The brief was about the concept “different is better”. We tried to find upbeat ways of visualizing the letters of the product name YOGA and we created a 1980’s style of music to play with. Luckily the client loved the concept and the design and we won the pitch!
Art Director/animator: Sara Taigher
Music: Inti d’Ayala Valva