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Lenovo Yoga

About the project

This commercial for Lenovo Yoga was done for a pitch on Userfarm.com. The brief was about the concept “different is better”. We tried to find upbeat ways of visualizing the letters of the product name YOGA and we created a 1980’s style of music to play with. Luckily the client loved the concept and the design and we won the pitch!

Credits

Client: Lenovo
Art Director/animator: Sara Taigher
Music: Inti d’Ayala Valva

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