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About the project

Mosaicoon asked So What to direct this commercial for Carillo, an italian textile company for the launch of the Reevèr collection. Their first idea was to make the fabrics dance and we interpreted the project exploring concepts such as illusion and magic borrowing visions from the Czech Black theatre.


Client: Carillo, Agency: Mosaicoon, Direction: So What, Coreographer: Davide Zimey, Storyboard: Yassmin Yaghmai, Music: Inti d’Ayala Valva, Special thanks: Studio Nebula and Noidea Lab for the location “Caleidoscopio”, Antonella Maggio and Emilie Bonnin

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